The United States and New Zealand are the only allow pharmaceutical companies to sell prescription drugs directly to consumers (DTC) of the two countries. In the drug’s largest market – the United States, although the outside world has been criticized pharmaceutical companies on advertising has invested enormous expense, politicians and the majority of doctors are calling for strict restrictions on the advertising of prescription drugs, but the drug advertising efforts unabated .
Thus, in the United States, prescription drug advertising has always been a magical presence. In 1997, under heavy lobbying pharmaceutical companies, the US Congress urge FDA to relax restrictions on the advertising of prescription drugs, significantly reduces the risks or side effects of the drug safety instructions.
After 1998, consumer advertising of prescription drugs to face the cost of continuous substantial growth. Under this policy, the US prescription drug companies spend money on advertising every year billions of dollars.
The pharmaceutical industry is still billions of dollars into new television and print advertising activities. Over the past four years, the pharmaceutical ad spending surged more than 60 percent to $ 5.2 billion last year. This year, nine television advertising of prescription drugs is expected to more than 100 million US dollars.
Drug advertising media, including television, Internet, magazines, newspapers, letters, and even street advertising. Specific consumer groups due to the use of mass media advertising, so advertising is also subject including doctors, pharmacists and patients, including the general population.